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Recent Articles

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TotalEnergies deploys Copilot for Microsoft 365, a generative artificial intelligence assistant, for employees; company aims to enable quick and efficient solutions for day-to-day problems as part of digital transformation

Executive Perspective: Mondelez is leaning on digital and AI technology to accelerate growth this year through channel expansion, revenue growth management, digital transformation and marketing, according to CFO Luca Zaramella

Estee Lauder balances brand building with performance marketing using multi-stage approach to measure marketing impact, says SVP of go-to-market analytics; it now spends 90% of its budget in digital channels, leveraging influencers, marketing mix modeling

Executive Perspective: DP World CEO says that trade policies should not add to challenges faced by supply chains; CEO discusses benefits of digitalization, including paperless cross-border trade, which couldĀ cut average costs globally by nearly 14%

Contract packing firm WePack to implement Nulogy's Shop Floor Solution across its workflows; the digitalization effort is set to provide enhanced traceability over inventory and improve forecasting, labor capacity, line efficiency, quality control

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