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Recent Articles

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K-C tackles hidden ad-tech fees, low media quality by in-housing ad-tech contracts, gaining more control over data, optimizing budget and reducing cost per thousand impressions by 47%; company plans to in-house ad server, dynamic content optimization next

SES-imagotag and Criteo build strategic partnership to unlock cutting-edge retail media opportunity with Vusion Engage, which is an AI-powered digital screen technology that delivers personalized, interactive, immersive experiences to shoppers

Instacart partners with ad tech firm The Trade Desk to boost ad options for CPG brands; pilot partners include Beam Suntory and GroupM, who look to use Trade Desk to broaden their reach beyond Instacart's platform with omnichannel media buys

Giant Eagle’s Leap Media Group partners with ad platform Chicory to drive growth for CPGs; Chicory's Contextual Recipe Targeting technology transforms recipe content into advertising opportunities without relying on cookies or other digital identifiers

Sam’s Club rolls out design, targeting, usability features for omnichannel advertisers on its Member Access Platform; company says MAP is the 'first and possibly the only' retail media platform to connect search, sponsored product ads to offline sales

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