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Commentary: Immersive experiences that blend digital and physical realms are revolutionizing e-commerce and advertising, with global phygital market expected to reach US$1B by 2024; phygital user base estimated to be 1.4 billion people globally by 2030
Published: July 22, 2024 by CE Noticias Financieras
Commentary: Google Ads still essential for businesses in the future; over 60% of marketers prioritize Google Ads and Facebook Ads, with mobile optimization, to drive growth, leveraging AI, machine learning to improve targeting and automated smart bidding
Published: July 05, 2024 by Indiantelevision.com
'On the road and beyond!' Michelin’s new advertising campaign reiterates the brand’s innovative strength
Published: May 14, 2024 by Michelin Group
Scientific Games partners with marketing attribution and analytics platform AppsFlyer to integrate data from all social media, search engines, other mobile and web apps to help optimize lottery digital ad campaigns, new player acquisition
Published: March 13, 2024 by Scientific Games
K-C tackles hidden ad-tech fees, low media quality by in-housing ad-tech contracts, gaining more control over data, optimizing budget and reducing cost per thousand impressions by 47%; company plans to in-house ad server, dynamic content optimization next
Published: January 16, 2024 by ADWEEK

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