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Standing out in a crowded market: how packaging design is evolving

Packaging Design Wrap-Up: Designer upcycles TV packaging into versatile furniture; silicone reusable cup can fit in pockets thanks to twisted design; pet food brand serves up treats in pet-shaped pouches

Hydration brand Liquid I.V. launches new packaging that features brand’s updated two-toned hexagon logo, a bold typeface, vibrant color palette, custom in-motion photography of real fruit, plus science-verified claims and a breakdown of key nutrients

Viktor & Rolf launches limited-edition Flowerbomb & Spicebomb fragrance in packaging by Puerto Rican illustrator Angel Marrero; the packaging encapsulates the spirit of Flowerbomb via Marrero’s interpretation of abstract flowers, movement, extravagance

Ready-to-drink alcoholic beverages brand BeatBox introduces limited-edition Red, White and Blue Variety Pack for 2024 summer season; Blue Razzberry, Fruit Punch and new Cherry Limeade flavors will be included in the patriotic packaging

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