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Henkel Explores the Growing Impact of Omnichannel on Gen Z and Gen Alpha at the Retail Leaders Circle MENA Summit

Indie brand Kobi targets underserved deodorant market for kids and teens, offering its allergy-friendly Natural Sport Deodorant with safe ingredients for kids' sensitive skin; brand aims to expand into kids' skin care with a face wash product

Influx of tweens at Sephora, Ulta Beauty raises more concerns over potential harm from anti-aging ingredients; critics believe trend results from influencer culture, brands inadvertently marketing to younger users with colorful packaging, push-down pumps

TikTok spotlights rising trend of young children frequenting Sephora for high-end brands like Dior and Drunk Elephant, sparking debate on appropriateness of preteens using expensive skin care; Drunk Elephant responded proposing suitable preteen products

WHO warns against e-cigarettes being aggressively marketed to young people, as 88 countries have no minimum purchase age and 74 lack e-cigarette regulations; children aged 13-15 are using e-cigarettes at higher rates than adults, WHO says

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