A comprehensive view of Social Media/Social Commerce. This page highlights a small sample of our full coverage.
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Recent Articles

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Home Depot's theme song has remained one of the most popular TikTok sounds for years, sparking a push to partner with influencers, connect with Gen Z via the song; company looks to change the idea that Home Depot is 'my dad's home improvement store'

Aloette introduces new level in their compensation plan, the Aloette Affiliate Program, for content creators and social influencers; program will pay Affiliates a flat 25% commission on sales made through the Affiliate's complimentary replicated website

UK cosmetics brand Barry M partners expands into India, offering products like clickable eye shadows, metallic eyeliners, lip plumpers, lip rehab mask, lip and cheek tints; brand will have dedicated store on Myntra app, leverage Myntra's social commerce

SC Johnson and its insect repellent brand OFF! partner with leading influencers in Brazil, including Tata Werneck, for new #ViraOJogo challenge; campaign advocates for prevention as best protection from mosquitoes, urges consumers to remove standing water

Redditor calls out HelloFresh after receiving five garlic cloves in five plastic bags, saying the packaging 'seems like false advertising'; in its sustainability mission statement, HelloFresh says it is committed to helping innovate sustainable packaging

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