A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
For real-time access, please log in to your Housing & Economy Market Intelligence Service.

Recent Articles

sample of recent headlines, press releases and get more..

Kao taps three popular male beauty influencers in Japan to support launch of new UNLICS cosmetics brand for Gen Z men, take part in all phases of brand creation; marketing content will show young men gaining confidence when applying makeup

BNPL orders jumped 85% during Cyber Week compared to the week prior, per Adobe; holiday shopping was driven by Gen Z shoppers, who were more likely to feel financial stress this year, strain budgets during holidays, per August Bankrate survey

Kao unveils UNLICS, a cosmetics brand for Gen Z men, with two products--Impress Color Wear, a clarifying makeup base available in four hues, and Aqua Hug Water, a lotion; brand will launch five new beauty serums and reusable face towel mask on Jan. 12

More than 50% of US millennials and Gen Z consumers say they snack two or three times a day, with chips topping the list followed by cookies, chocolate and gummies, according to survey by research firm Knit

Poll finds most popular grocery store among millennials is 7-Eleven with 65% favorability, followed by Trader Joe's, Aldi, Kroger; accessibility, ubiquity, competitively priced staples contribute to 7-Eleven's popularity, despite smaller selection: YouGov

Ask us about our Housing & Economy market view

Trending Chart

Interactive chart with headline count