A comprehensive view of Gen X. This page highlights a small sample of our full coverage.
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Survey finds 54% of all moms use AI daily, though younger moms--Gen Z at 53%, Millennials at 55%--use AI more than Gen X mothers at 49%; moms use AI for their child's education, household chores, meal planning, buying products and to control home features
Published:
July 09, 2024
by Associated Press
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Commentary: Gen X, Asian Americans and baby boomers are population segments that will shape future beauty retail; many marketers are missing an opportunity by pivoting to Gen Alpha when Gen X is larger, while Asian consumers drive high spending in beauty
Published:
July 05, 2024
by Chain Drug Review
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Nearly 9% of US consumers visit quick service restaurants 15-plus times a month and 57% of them are 25-to-44 years old, data shows
Published:
June 20, 2024
by Nation's Restaurant News
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Commentary: Top consumer trends in Europe include green fatigue as consumers are frustrated with unfulfilled sustainability promises, while secondhand shopping is resonating with older generations who are showing more interest in sustainable lifestyles
Published:
June 19, 2024
by Euromonitor International Ltd.
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John Burns Consulting: Four generations of homebuyers have different priorities in home buying; Boomers less motivated to move, Gen X starting to buy move-down homes, millennials moving up from starter homes, and Gen Z compromising to buy first home
Published:
May 17, 2024
by John Burns Research & Consulting
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