A comprehensive view of Gen X. This page highlights a small sample of our full coverage.
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Vans looks to better communicate updates to its shoes, including ways it has made them more cushioned and weather-resistant; company is looking to target Gen X, millennial customers who might have aged out of buying Vans in favor of more comfortable shoes

Harris Poll finds TikTok is the 'new Google' for Gen Z, 34% use TikTok first to search for culturally relevant content, beating YouTube at 24%, Google at 19%, Instagram at 17%; Google remains first for Boomers at 57%, Gen X at 47% and Millennials at 40%

BofA: An estimated US$84T in private wealth is expected to be transferred from baby boomers to Gen X and millennials by 2045; 75% of investors aged 21 to 42 are looking beyond stocks and bonds, with 47% already invested in cryptocurrencies

Study finds 80% of small, medium retailers with primarily Gen Z or Gen Alpha audiences expect to see higher seasonal profits this year, compared to 63% of those targeting millennials, 54% targeting Gen X and boomer audiences: Capterra

Survey finds 61% of Americans prefer shopping at retailers that offer delivery over those that do not; results include 68% of Gen Z respondents, 75% of millennials, 49% of those aged 55 or older, 45% of those 65 or older: OnFleet, Harris Poll

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