A comprehensive view of Gen X. This page highlights a small sample of our full coverage.
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Gen X and male consumers lead growth of ingredient-led beauty market; overall growth is propelled by consumers' quest to control their health, rising awareness of ingredients: ResearchAndMarkets

Heavy restaurant breakfast buyers account for 20% of US shoppers but make up nearly 60% of restaurant breakfast sales, according to Circana data; male consumers ages 45-54 with income of at least US$100,000/year are heaviest restaurant breakfast buyers

Commentary: Older generations have usually been slower to adapt to major tech change, but Gen X and boomers stand to benefit from AI use in workplace; digital gap won't exist because AI is easy to use, and experience will be more of an asset to companies

Survey finds 61% of Gen X, 59% of Baby Boomers, 41% of Gen Z grocery shoppers are decreasing spend on nonessential items; however, exec at Kroger’s retail data firm 84.51 says cutting back on nonessentials has been declining as inflation cools: PYMNTS

Forty-eight percent of US adults say food grocery costs are eating up the majority of their monthly budget, according to new poll; 45% of Gen X consumers say they spend the most on groceries

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