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DICK'S Sporting Goods becomes official sporting goods retailer of Notre Dame Athletics in multi-year partnership

Tork and the Green Bay Packers wrap up 'Tackle Hygiene With Every Catch' campaign by donating US$29,000 worth of hygiene products to two local nonprofits; Tork pledged to donate US$250 worth of products for each catch, and the Packers made 116 catches

Varsity Spirit unveils its first beauty line, Varsity Beauty, created for spirit athletes, formulated for their performance and recovery; line includes skin care, hair care, cosmetics and fragrances that are sweat- and transfer-resistant

DTC home gym company Tonal partners with Best Buy, whose Geek Squad agents will manage delivery and installation of Tonal's products; service will be included in the purchase price

Foot Locker signs multiyear partnership with NBA to become an official league marketing partner in the US; per deal, NBA will promote Foot Locker across its platforms, including on social media, via on-court signage and during events, such as NBA All-Star

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