A comprehensive view of Age 55+/Seniors/Baby Boomers. This page highlights a small sample of our full coverage.
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Recent Articles

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Taking eight or more medications associated with frailty in 60% of older blood cancer patients, with odds of prefrailty, frailty increasing with each added medication; 54% of people in study were taking eight or more meds: Brigham and Women’s Hospital

Fitch expects Mexico's prescription drug market to increase to US$11.9B in 2022 from US$11.4B in 2021, and reach value of US$13.2B by 2026; market growth fundamentals, such as aging population, will ensure demand for prescription medicine remains high

Del Webb announced newest community in the southeast Michigan market, Kensington Ridge by Del Webb which will include 600 homes; age-restricted community will offer GenYou ranch designs, floor plans are focused on 55+ buyers

Euromonitor: As Asian consumers seek opportunities for healthy aging, food companies can address specific nutritional needs through functional foods; in Asia, functional food/beverages are more familiar to help build prevention routines for all age groups

Euromonitor: Drivers shaping consumer megatrends include shifting economic power amid rapid growth of developing markets, population change as senior consumers become influential cohort, and environmental shift as consumers make more sustainable choices

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