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Recent Articles

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Dirty Labs launches new Murasaki Scent Oil, crafted to complement Dirty Labs' Murasaki Bio Laundry Detergent and inspired by early Spring green tea harvests in Japan; drops can be added to wool dryer balls before drying cycles or into a diffuser

Scent marketing leader ScentAir expands its direct-to-consumer eCommerce presence with new online stores for shoppers in the UK and France

L’Occitane Group acquires Italian luxury home fragrance brand Dr. Vranjes Firenze; brand emphasizes in-house production and R&D, has a reach spanning over 75 countries and network including 28 mono-brand stores and 650 points of sale

Grove Collaborative's rebrands for Grove Co. includes four new fragrances launching across all product formats--Sunshower, Fresh Pomelo, Wild Mint and Sea Spray; new ready-to-use products include hand soap, dish soap and concentrated laundry detergent

Bath & Body Works' CEO notes men's products became its fastest-growing category, nearly expanding 50% since 2020; despite recent sales faltering, brand's presence in American households grows to 40%, now offering fragrances for every room in the house

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