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Worldwide household cleaners market to reach US$53.3B by 2031 at 4.6% CAGR from 2022-2031; consumers' environmental concerns may hinder growth, but rising demand for organic cleaners can create opportunities for new players: Allied Market Research

Unilever, Arzeda develop cleaning and laundry enzymes with increased performance and sustainability benefits using Arzeda's Intelligent Protein Design Technology; enzymes to further reduce Unilever Home Care's carbon footprint by using less water, energy

SC Johnson's new disinfectant brand FamilyGuard partners with actress, singer Kelly Rowland to promote its YES, PLAY! initiative; partnership continues a series of programming on resources, activities that families can use for dedicated, clean play spaces

Faultless Brands receives Martha Stewart's 'Good Things' seal for its Lively Probiotic Multi-Surface Cleaner and Lively Pet Multi-Surface Stain & Odor Remover; products have fragrance-free, biodegradable and pH-neutral formulas

Household cleaning product brand Tru Earth achieves B Corp Certification; brand makes products such as laundry strips, designed to reduce plastic

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