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Henkel signs five-year collaboration with Shell Chemical to replace up to 200,000 tonnes of fossil feedstocks in manufacture of surfactants with feedstocks based on renewable raw materials; surfactants will be used in Persil, Purex and All laundry brands

Persil ProClean partners with The Bachelorette alum Ali Fedotowsky-Manno to launch limited-edition sweatsuit to elevate the laundry day experience after recent Persil Laundry Care Study finds most Americans wear leisurely attire while doing laundry

UK regulator Advertising Standards Authority bans advertisement from Unilever's laundry detergent brand Persil over misleading environmental claims; group says ad claimed Persil was 'kinder to our planet' but failed to demonstrate environmental benefits

Graphic Packaging produces plastic-free box for Unilever’s new laundry capsule designed to help decarbonize laundry; the childproof and recyclable box locks out moisture better than current plastic packaging, contains recycled and FSC-certified material

Pulpex releases short film that envisions a not-too-distant future where everyday household products will be readily available in Pulpex paper packaging; film highlights bottles for Diageo, Unilever, PepsiCo, GSK Consumer Healthcare, Castrol, Kraft Heinz

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