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Recent Articles

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Henkel expands its portfolio in Peru with launch of Persil detergent in the country; Persil's entry responds to the Henkel's commitment to investing in Peru, reflects momentum from growth in the Laundry & Home Care area in Q3

Unilever launches 'Dirty Deeds: A Kitchen Crime,' a soap opera series on TikTok launched as part of its #CleanTok partnership; series aims to entertain the growing number of young people passionate about cleaning, featuring products from Cif, Persil, more

Persil ProClean's Intense Fresh Scent Laundry Discs named 'Top Scent-Sational Discs' in Cleanest Clothing Category by Good Housekeeping's 2023 Best Cleaning & Organizing Awards, highlighting its deep cleaning technology and long-lasting freshness

Unilever's laundry brand Dirt Is Good--known as Persil in the UK, OMO in Brazil and China--announces two-year agreement as official partner of Arsenal men's and women's soccer teams

Unilever spotlights new laundry sheet offerings by Dirt Is Good, Robijn and Persil to capture rising popularity; concentrated sheets feature long-lasting fragrance technology, are highly biodegradable and provide convenient, optimum dosing to avoid waste

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