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Febreze introduces Mountain as its 2023 Scent of the Year, reflecting efforts to connect with earth; scent has notes of alpine, North American wildflowers, violet leaves and woodsy cedar, available as an air freshener, plug-in, fabric spray, car, wax melt

Febreze partners with actress, designer Garcelle Beauvais for Scent Styling, a new design concept that combines sense of smell with visual art in interior design; partnership highlights Febreze AIR, will offer expert-curated scent profiles and user tips

BBB's National Advertising Review Board recommends P&G discontinue certain odor elimination claims for its Febreze line of home fragrance products; panel determines claims must show actual elimination of odors or absence of odors, not just odor reduction

P&G to invest US$180M for north St. Louis site that makes Cascade, Mr. Clean, Febreze, Swiffer products; P&G seeks incentives including 10-year, 50% tax break on US$60M in new equipment, sales tax exemption on materials for US$120M in property improvement

P&G's Swiffer and Febreze home-care brands partner with Carrier Global to improve access to tools for healthier indoor air; efforts include education on how to maintain healthy homes, product innovation and integrated solutions

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