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Podcast: e.l.f. Beauty's CMO discusses how the brand aims to be a cultural icon following its 2024 Super Bowl ad; brand's strategy emphasizes the importance of timing and cultural relevance

Legends Announces Record-Breaking Merchandise Sales for Super Bowl LVIII in Las Vegas

Trend of more beauty brands advertising in the Super Bowl indicates power of the game's vast audience, its rising female viewership, alongside popularity of beauty brands on TikTok; L'Oreal's NYX Cosmetics, CeraVe will make Big Game ad debuts this year

Volkswagen debuts "An American Love Story" extended cut in advance of Super Bowl LVIII advertisement

Kia America returns to Super Bowl with 60-second ad featuring the all-new 2024 Kia EV9, the first mass market three-row EV SUV in the US

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