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Recent Articles

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Pattern Beauty from actress Tracee Ellis Ross launches at Macy’s, its first department store partner; launch expands Macy's curl category with brand's assortment of washes, treatments and styling tools

Science Skincare founder, Australian professor calls out acne market for marketing miracles to consumers, thus setting them up to fail; brand highlights its new Breakout System, an acne kit that show results in 90 days, a typical length for skin to change

Indie brand 1SAVES20 launches with collection of rinse-free beauty products dedicated to saving water; vegan product line features body and face wipes, body and face mists, dry shampoo, hair mist, cleansing balm and multi-balm

YouTuber Mindy McKnight’s Hairitage brand launches Anti-Dandruff collection, offering six products under US$10 exclusively at Walmart; pH optimized line features pre-wash, two shampoos for oily or dry scalp, two conditioners, overnight scalp relief mist

Niche brand Aedes de Venustas unveils Amnesia Rose, a new fragrance with notes of Moroccan rose absolute, Bulgarian rose essence with cypriol oil, saffron, succulent shrub, pink pepper; fragrance is available in 100 ml eau de parfum

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