A comprehensive view of Digital Packaging. This page highlights a small sample of our full coverage.
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Recent Articles

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Domino Printing Sciences leads in smart packaging with 2D codes; highlights include reducing downtime for Woochun Foods and insights on e-commerce handling by DHL study

Highland Spring is trialing Polytag’s GS1-approved codes on packaging for its new flavored drinks range available at Tesco; the packaging will enable direct-to-consumer marketing, plus access to live data to trace packaging throughout the supply chain

Butterball rolling out new packaging for first time in six years; design includes vivid blue color, attractive food photography, easy-to-read label information, playful and hand-drawn illustrations, encouraging phrases, QR code to boost shopper engagement

Appetite Creative and Tetra Pak launch summer-themed connected packaging experience for an unnamed fruit juice producer in Europe; consumers can discover new recipes and engage with the brand through a web app accessed via QR codes

Pact Collective executive director says beauty industry is still using too much low-value plastic; suppliers and brands should implement better labeling to help MRFs and collection programs, and add QR codes that link to disposal/recycling instructions

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