A comprehensive view of ByteDance Ltd. (TikTok). This page highlights a small sample of our full coverage.
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Euromonitor forecasts consumers will spend nearly US$11T online by 2024 and highlights three digital shopping trends, including intuitive e-commerce boosted by generative AI, rise of TikTok economy, and improved customer return experiences

Coca-Cola announces US and UK launch of Coca-Cola Happy Tears Zero Sugar, available only via TikTok beginning Feb. 17

Children's book publishers optimistic about 2024 outlook despite a record level of book bans, softening sales, concerns over all-time low number of kids reading for fun in 2023

BookTok has transformed publishing since it evolved during pandemic, propelling many backlist children's and young adult books to the bestseller list; authors say BookTok works well for market-savvy authors who leverage platform to their advantage

TikToker causes debate online after discovering ‘strange symbol’ on potato packaging; woman says she always thought potatoes should be stored in a cupboard, but reveals she found instructions on the packaging to put them in the fridge instead

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