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Recent Articles

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Two Sides Global Campaign reports increased greenwashing as organizations use environmental messaging to justify switch from paper-based services to digital platforms to cut costs; tissue, paper-based packaging now seeing alternative fibers greenwashing

Unilever Personal Care brands Axe, Degree, Dove, and Dove Men+Care named Official Sponsors of CONMEBOL Copa América USA 2024

Best Buy partners with technology news site CNET to combine ad inventory, allowing advertisers to buy across Best Buy Ads’ retail media network and alongside CNET’s editorial content to measure whether ads seen on either platform drove sales

Roseburg announces its lumber is Made in USA, but also explains legal nuances to making such claims; company says why it has not previously marketed products as US-made, noting that many of its operations are in Canada, which complicates source tracking

Shipt announces cohort of 10 retailers for LadderUp, its small business accelerator program; selected businesses will participate in eight-week course covering topics including e-commerce, digital merchandising, social media marketing, sustainable growth

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