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Asahi Super Dry launches pixel-inspired, dragon-themed cans in conjunction with lunar Year of the Dragon; pixel art is symbolic of Japan’s 1970’s videogame culture and has now evolved to become a modern means of expression, says regional head of brand

Starbucks offering a beverage in China for the Lunar New Year that combines Dongpo Braised Pork Flavor Sauce with espresso and steamed milk, with extra pork sauce and pork breast meat for garnish

Applebee's announces limited-time offerings of the returning US$5 Tipsy Leprechaun whiskey beverage and the new US$7 Gold Daq-A-Rita rum and tequila beverage, both in celebration of St. Patrick's Day

Maker's Mark supports nonprofit Vital Voices with limited-edition label designed by artist Gayle Kabaker; in honor of Women's History Month, consumers can order the complimentary label, personalize it with the name of an inspirational woman in their lives

Nestle announces launch of its product range for Easter in the UK and Ireland; new and returning products include Quality Street Golden Collection Incredible Egg, Rowntree’s Randoms Incredible Egg, and KitKat Chunky Half and Half Giant Egg

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