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Recent Articles

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UK retailer Marks & Spencer partners with Polytag to trace the life cycle of its plastic packaging; Polytag system involves printing an invisible tag on packaging, which can be detected by electronic readers at recycling centers
Published: May 17, 2024 by MarketLine
Holy Grail 2.0 initiative led by AIM-European Brands Assn. and powered by Digimarc aims to enhance recycling efficiency and quality by embedding invisible, detailed codes into product packaging
Published: May 15, 2024 by Plastics Engineering
STI Group folding box experts to showcase smart packaging solutions that integrate digital product information--including VR, AR and the Digital Product Passport--at Touchpoint Packaging stage at Drupa; dynamic codes allow for easy updates, customization
Published: May 15, 2024 by Contify Retail News
Finnish food industry firm Atria partners with Finnish marketing technology firm Videobot to add interactive video content into packaging for its 2024 barbecue products; the packaging features a QR code that takes consumers to interactive web content
Published: May 14, 2024 by M-Brain Nordic News
Anheuser-Busch to release limited-edition Budweiser cans and aluminum bottles this summer that will feature patriotic branding and an interactive QR code so consumers can learn more about Folds of Honor, a nonprofit that provides educational scholarships
Published: May 14, 2024 by Contify Retail News

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