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Red Bull now has a record 32% of the energy drinks market in the UK, aided by attracting new shoppers to the category and catering to demand for multipacks

Red Bull, skin care brand Haeckels develop edible cups in the UK in an effort to reduce plastic waste at festivals, improve health; the cups are infused with spirulina, ginger and blueberry to boost energy and digestion, break down in soil if discarded

A dozen companies are responsible for 70% of branded packaging pollution in the UK, according to Surfers Against Sewage report; Coca-Cola, PepsiCo and McDonald's are top three polluters, responsible for 38% of all branded pollution

Red Bull celebrates the return of the Red Bull BC One World Final breaking competition to the US with a limited-edition can at 7-Eleven locations; the can celebrates and honors B-Girl Logistx and B-Boy Victor--two elite Red Bull BC One All Stars

Tim Hortons and Red Bull offering Tim’s Boost Energy Infusion beverages; flavors include Sunrise Sunset with Red Bull Yellow Edition, raspberry flavored syrup, and Sky’s the Limit with Red Bull Energy Drink, blue raspberry, coconut flavored syrup

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