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Packaging Design Wrap-Up: Suggestive popcorn bucket revealed for 'Deadpool & Wolverine' film; Hellmann's reinforces brand power with campaign showing imitation mayo jars from rivals; Heineken turns glass packaging waste into homeware and wearable items

Heineken NV champions sustainability, responsible drinking, and female empowerment in social media campaigns; promotes recycling in Brazil and responsible consumption in Czech Republic

GlobalData: Heineken's move to suspend operations at one of its six Vietnam breweries is 'not surprising' given macro and regulatory pressures facing country's beer market; Vietnam's beer volumes expected to fall in 2024 after declining 12% in 2023

Heineken expands its distribution deal in Ireland with Molson Coors Beverage; expanded distribution deal with Molson Coors now includes the brands Carling, Miller Genuine Draft, Blue Moon, Madri Excepcional, Staropramen, Cobra, Rekorderlig, Aspall cider

Heineken NV leads U.S. non-alcoholic beer trend with Heineken 0.0; popularity surges even during peak occasions like 4th of July, reflecting shift towards moderation and health-conscious choices

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