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Recent Articles

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Unilever taps into TikTok's ‘cleanfluencers’ trend with new in-store activation with Asda to promote its household brands; interactive digital screens at the front of the store allows shoppers to select and see videos on their cleaning interest

Mucinex introduces Fast-Max Kickstart, a multi-symptom cold and flu relief product, and celebrates product launch with a two-day pop-up café in Manhattan, offering free coffee with TV personality Nick Viall and mascot Mr. Mucus

L’Occitane's Sol de Janeiro launches Delicia Drench, a new body butter designed with an 'uplifting' scent; brand partnered with Space NK to create a pop-up at Westfield White City to celebrate the product's exclusive launch at Space NK

Macy's collaborates with fashion brand Anne Klein to host a pop-up shop in New York City; shop will be open daily from 11 am until 8 pm in the city's SoHo neighborhood, showcasing styles from Anne Klein's latest collection

Climate-specific brand Pour Moi Skincare opens first pop-up store at Beverly Hills' House of Sassoon salon; pop-up offers curated selection of Pour Moi’s products, including moisturizers, serums, and masks specific to southern California micro-climates

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