A comprehensive view of pop-up stores / businesses. This page highlights a small sample of our full coverage.
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Latest beauty industry retail news includes Sephora and Sol de Janeiro's new pop-up in London, UK health and beauty retailer Superdrug reporting 11.8% sales growth in 2023, Elemis' first standalone store, Lookfantastic's plans for first physical store

Beauty and personal care businesses benefit from experiential pop-ups, but events must be well-planned to attract and retain customers; pop-ups can shorten the sales cycle, be tailored to a brand's budget and integrate with influencer programs

Recent celebrity beauty news includes K18 announcing multi-year partnership with Simone Biles, Hailey Bieber's Rhode opens pop-up in New York City, singer Damiano David named Diesel brand ambassador; tanning brand Lux Unfiltered will debut at Sephora

Harry Styles' Pleasing brand opens pop-up in Chicago to promote its new nail polish set, the AstroMilk collection; the location will be open through July 14

Digitally native fragrance house Dossier brings the south of France to New York City's Nolita neighborhood with its first pop-up, June 6-9; customers can shop a curated assortment and test new launches in a Provençal market-inspired setting

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