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Euromonitor names top five digital consumer trends for 2024, including improved online experiences that use AI and AR, growing TikTok economy, consumers seeking platforms that root out best deals, rise of re-commerce, and revamping of return policies

Flipkart leads e-commerce in India with 48% share, while Meesho is fastest-growing platform with around 120 MAUs; Flipkart's user base grew 21% year-over-year, Meesho at 32%, Amazon at 13%: AllianceBernstein

FMI forecasts global micro flute paper market to grow at 5.1% CAGR to US$4.37B in 2033 from US$2.66B in 2023, driven by e-commerce, demand for shelf-ready packaging, demand for lightweight and recyclable packaging; India, China and US set to lead market

Commentary: E-commerce retailers Shein's and Temu's use of special US tax rule to ship millions of packages to US tax-free faces scrutiny; however, bills aimed at reforming rule have 30%-50% chance of passing due to businesses benefiting from provision

Euromonitor: Marketplace e-commerce share of retail e-commerce in Western Europe grew to 42% in 2022 from 35% in 2014, driven by pandemic-induced digitalization; marketplace growth to persist as cost-effective way to boost revenue for brands, retailers

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