A comprehensive view of cereal products. This page highlights a small sample of our full coverage.
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Recent Articles

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Post Consumers launches new line of cereals called Sweet Dreams aimed at encouraging healthy sleeping patterns; the cereal targets an evening snacking occasion that can become part of a consumer’s evening routine

Snax-Sational Brands announces launch of new Cereal Pop made with Fruity Pebbles; the product, available exclusively at Sam's Club, combines popcorn with pieces of Fruity Pebbles cereal

Nestle's Shreddies The Honey One cereal named UK product of the year in the cereal category by Kantar's largest consumer survey of product innovation

General Mills launches a Minis Breakfast Bundle in connection with launch of its new Minis cereal, featuring tiny versions of Cinnamon Toast Crunch, Trix and Reese's Puffs

Post Consumer Brands announces launch of two new, limited-edition cereals in celebration of Disney's 100th anniversary: a themed fruity cereal featuring Mickey Mouse head-shaped silhouette cereal pieces, and a confetti cake-flavored cereal

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