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Recent Articles

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Hybrid Software collaborates with Diageo and others on AI consumer experience; visitors can design unique Johnnie Walker Blue Label bottles with AI-generated artwork at Johnnie Walker Princes Street in Edinburgh

Diageo unveils generative AI-powered experience that allows guests to co-design a personalized bottle of Johnnie Walker Blue Label with artist Scott Naismith; the experience is available at Johnnie Walker Princes Street in Edinburgh, Scotland

Diageo plc - Diageo unveils its First Bottle Personalisation Experience, Fuelled by Generative AI

Pernod Ricard brand Jameson to remove outer packaging of its whiskey in Nigeria; exclusion of the carton will reduce amount of paper and paperboard used in the production process, resulting in an eco-friendlier packaging solution, says managing director

Zacks rates Brown-Forman at strong sell, noting company has grappled with supply chain disruptions, impact of higher inflation and interest rates; celebrities' whisky lines also leading to increased competition for iconic Jack Daniel's brand

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