A comprehensive view of millennials & gen z. This page highlights a small sample of our full coverage.
For real-time access, please log in to your Consumer Wellness Market Intelligence Service.

Recent Articles

sample of recent headlines, press releases and get more..

Pacsun launches Pacsun Collective, a group of creators that will shape company's future campaigns and merchandise; move follows after Claire’s announced a similar Gen Z, Gen Alpha influencer collective, dubbed The Collab, to guide creative strategy

GlobalData: Valentine's Day marketing embraces individualism in India as brands defy stereotypes; companies like Cadbury 5 star integrate themes of self-expression, diversity, inclusivity into campaigns to resonate with youthful demographic, drive sales

Zillow analysis reveals high migration of Gen Z to expensive states such as California, Washington, Colorado and Virginia despite overall outbound migration from these states; job opportunities, not affordability, seem to influence Gen Z's choices

Gen Z prioritizes beauty product efficacy and TikTok trends, according to creator agency Kyra; brands can best reach Gen Z by considering their extensive beauty education, building long-term trust via thought out partnerships over quick collaborations

Younger shoppers, influencers are driving boom in household cleaning sector, transforming cleaning into aspirational activity; spring is key time to drive household cleaning sales, with shopper priorities being accessibility, value, sustainable innovation

Ask us about our Consumer Wellness market view

Trending Chart

Interactive chart with headline count