A comprehensive view of millennials & gen z. This page highlights a small sample of our full coverage.
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Recent Articles

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Home Depot's theme song has remained one of the most popular TikTok sounds for years, sparking a push to partner with influencers, connect with Gen Z via the song; company looks to change the idea that Home Depot is 'my dad's home improvement store'

Commentary: Vintners aiming to stem sagging sales must redouble efforts to appeal to younger, diverse audience; smarter wine marketing could include more inclusive ads, QR codes on labels, ingredient lists, reaching consumers on social media and metaverse

Euromonitor: Younger consumers help grow canned seafood category due to familiarity through YouTube/TikTok videos, more affordable option than fresh, chilled, frozen seafood; category sales likely to keep rising in 2023, as economy continues to constrict

Levi's CEO says 'skinny jeans will never die' after they became company's top seller in Q4, despite forecasters saying Gen Z were bringing about the end of the trend; looser fits are also selling well, while high-rise denim may be cycling out of trend

Mintel: Gen Z’s preference for cold coffee indicates growth opportunities for ready-to-drink coffee brands, need for them to connect with Gen Z or risk declines; other growth opportunities include flavor, function, natural alternative to energy drinks

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