A comprehensive view of millennials & gen z. This page highlights a small sample of our full coverage.
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Recent Articles

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Home Depot's theme song has remained one of the most popular TikTok sounds for years, sparking a push to partner with influencers, connect with Gen Z via the song; company looks to change the idea that Home Depot is 'my dad's home improvement store'
Published: February 01, 2023 by Business Insider
Commentary: Vintners aiming to stem sagging sales must redouble efforts to appeal to younger, diverse audience; smarter wine marketing could include more inclusive ads, QR codes on labels, ingredient lists, reaching consumers on social media and metaverse
Published: January 30, 2023 by Napa Valley Register
Euromonitor: Younger consumers help grow canned seafood category due to familiarity through YouTube/TikTok videos, more affordable option than fresh, chilled, frozen seafood; category sales likely to keep rising in 2023, as economy continues to constrict
Published: January 30, 2023 by FoodNavigator.com
Levi's CEO says 'skinny jeans will never die' after they became company's top seller in Q4, despite forecasters saying Gen Z were bringing about the end of the trend; looser fits are also selling well, while high-rise denim may be cycling out of trend
Published: January 26, 2023 by Business Insider
Mintel: Gen Z’s preference for cold coffee indicates growth opportunities for ready-to-drink coffee brands, need for them to connect with Gen Z or risk declines; other growth opportunities include flavor, function, natural alternative to energy drinks
Published: January 25, 2023 by FoodNavigator.com

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