A comprehensive view of gen x. This page highlights a small sample of our full coverage.
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Gen X consumers seen having more pragmatic, preventive health approach to beauty, with focus on products for hair loss and anti-ageing, and purchases based on reviews and packaging; livestreaming has untapped potential to reach Gen Xers in social commerce

The share of millennial home buyers in the US increased to 43% in 2021 compared to 37% the year prior; Generation X bought the most expensive and second-largest homes at a median price of US$320,000 and size of 2,300 sq. ft.: NAR

US homebuilders work to respond to new homebuyer preferences, interests in the wake of COVID-19 driven by millennials and Gen Xers; increased desire for bigger homes, suburban locations, more outdoor amenities driving new home design: NAHB

London socialite, entrepreneur Amanda Cronin launches skin-care line with two products--Amanda Caroline Haute Lift Serum, Haute Lift Cream--made to provide lightweight hydration for women over 40; vegan formulas contain rose hip seed, passionflower oils

Commentary: Research shows beef-eating habits differ by generation, as baby boomers and many in Gen X see protein as meat, think every meal must have meat to make it a 'real' meal; Gen Z likes all protein, including vegetable, fish, plant-based products

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