A comprehensive view of gen x. This page highlights a small sample of our full coverage.
For real-time access, please log in to your Consumer Wellness Market Intelligence Service.

Recent Articles

sample of recent headlines, press releases and get more..

Survey finds 54% of all moms use AI daily, though younger moms--Gen Z at 53%, Millennials at 55%--use AI more than Gen X mothers at 49%; moms use AI for their child's education, household chores, meal planning, buying products and to control home features
Published: July 09, 2024 by Associated Press
Commentary: Gen X, Asian Americans and baby boomers are population segments that will shape future beauty retail; many marketers are missing an opportunity by pivoting to Gen Alpha when Gen X is larger, while Asian consumers drive high spending in beauty
Published: July 05, 2024 by Chain Drug Review
Nearly 9% of US consumers visit quick service restaurants 15-plus times a month and 57% of them are 25-to-44 years old, data shows
Published: June 20, 2024 by Nation's Restaurant News
Commentary: Top consumer trends in Europe include green fatigue as consumers are frustrated with unfulfilled sustainability promises, while secondhand shopping is resonating with older generations who are showing more interest in sustainable lifestyles
Published: June 19, 2024 by Euromonitor International Ltd.
John Burns Consulting: Four generations of homebuyers have different priorities in home buying; Boomers less motivated to move, Gen X starting to buy move-down homes, millennials moving up from starter homes, and Gen Z compromising to buy first home
Published: May 17, 2024 by John Burns Research & Consulting

Ask us about our Consumer Wellness market view

Trending Chart

Interactive chart with headline count