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Vans looks to better communicate updates to its shoes, including ways it has made them more cushioned and weather-resistant; company is looking to target Gen X, millennial customers who might have aged out of buying Vans in favor of more comfortable shoes
Published: December 13, 2022 by Business Insider
Harris Poll finds TikTok is the 'new Google' for Gen Z, 34% use TikTok first to search for culturally relevant content, beating YouTube at 24%, Google at 19%, Instagram at 17%; Google remains first for Boomers at 57%, Gen X at 47% and Millennials at 40%
Published: November 29, 2022 by GlobeNewswire
BofA: An estimated US$84T in private wealth is expected to be transferred from baby boomers to Gen X and millennials by 2045; 75% of investors aged 21 to 42 are looking beyond stocks and bonds, with 47% already invested in cryptocurrencies
Published: October 21, 2022 by Investor's Business Daily
Study finds 80% of small, medium retailers with primarily Gen Z or Gen Alpha audiences expect to see higher seasonal profits this year, compared to 63% of those targeting millennials, 54% targeting Gen X and boomer audiences: Capterra
Published: October 19, 2022 by Business Wire
Survey finds 61% of Americans prefer shopping at retailers that offer delivery over those that do not; results include 68% of Gen Z respondents, 75% of millennials, 49% of those aged 55 or older, 45% of those 65 or older: OnFleet, Harris Poll
Published: September 22, 2022 by PR Web

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