A comprehensive view of gen x. This page highlights a small sample of our full coverage.
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Survey finds 61% of Americans prefer shopping at retailers that offer delivery over those that do not; results include 68% of Gen Z respondents, 75% of millennials, 49% of those aged 55 or older, 45% of those 65 or older: OnFleet, Harris Poll

Suzano-commissioned survey finds young Brazilians less satisfied with their own actions for sustainability; 31% of those 16-24 gave themselves a seven out of 10 for contribution to sustainability, while 31% of those 45 and older rated themselves an eight

Lawsuit filed against Hershey says black licorice Twizzlers and Good & Plenty candies may be dangerous for those over age 40 because of large quantities of glycyrrhizin, a sweetener made of licorice root that can cause various health problems

University of Bradford to create project to fund initiatives that research skin microbiome as part of UK government's Skin Microbiome in Healthy Aging scheme; project to investigate research areas including women's health, effect of menopause on skin

Gen X consumers seen having more pragmatic, preventive health approach to beauty, with focus on products for hair loss and anti-ageing, and purchases based on reviews and packaging; livestreaming has untapped potential to reach Gen Xers in social commerce

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