A comprehensive view of Social Media / Social Commerce. This page highlights a small sample of our full coverage.
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Recent Articles

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Diverse makeup brand BASMA Beauty launches on Sephora.com and in Sephora Canada stores with product developed by TikTok community; new Cream Blush is a soft, buildable cream blush/lip tint designed using distinctive pairings of skin undertones and colors

ISSA announces itsĀ corporate LinkedIn page continues to expand at steady pace, achieving milestone of more than 24,000 members; more than 550 new individuals are now following ISSA in the past two months

Book Manufacturers' Institute launches BMI Connect, a free online community where publishers, printers, designers, suppliers can discuss industry trends, share best practices, ask questions

Prada Beauty adopts #coquette TikTok trend in Fall-Winter 2024 makeup and hair looks at Milan Fashion Week, focusing on skin care and minimal color cosmetics for an ultra-feminine and youthful aesthetic

TikTok is becoming non-negotiable in most beauty brands' core marketing, especially when targeting Gen Z; Huda Beauty is ranked as most popular beauty brand on TikTok in 2023

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