A comprehensive view of Social Media / Social Commerce. This page highlights a small sample of our full coverage.
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Recent Articles

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Mintel analysts track upward beauty trends on social media channels from the past year, identifying 'skinflamm-ageing' trend to combat aging and inflammation, consumers preferring to combine skin products than to layer them, revival in active beauty

Commentary: Latin America's consumer trends for 2024 driven by social and political stances, TikTok influence; brands should align with values of multicultural consumers, leverage viral content on TikTok, tailor products for certain ethnicities/cultures

Klabin celebrates 125 years with new video and social, print campaign focusing on 'Efficiency that transforms'; company is known for its integrated forest operations, offering various types of pulp, and as the largest producer of paper packaging in Brazil

MetPac, a producer responsibility organization for the metal packaging industry in South Africa, is sponsoring ‘Plant the Seed’ video series that promotes recycling and a circular economy; series will be launched on Instagram, LinkedIn, YouTube

Podcast: Jack in the Box Chief Marketing Officer Ryan Ostrom talks about company's CRAVED strategy and explains how the brand has leaned into its quirky personality particularly with social media influencers (35:56)

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