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Bain: 75% of media users multitask while consuming media, forcing advertisers to rethink campaign models as attention to content weakens; traditional publishing is a bright spot, as 45% of readers multitask when consuming print/digital text publications
Published: June 18, 2024 by Bain & Co. Inc.
Fitch affirms Gannett's issuer default ratings at B and maintains negative outlook; publisher faced advertising recession from H2 2022 into Q1 2024, causing digital revenues to decline and accelerating newspaper sector's existing print ad declines
Published: June 11, 2024 by ENP Newswire
Klabin celebrates 125 years with new video and social, print campaign focusing on 'Efficiency that transforms'; company is known for its integrated forest operations, offering various types of pulp, and as the largest producer of paper packaging in Brazil
Published: May 03, 2024 by Brazil Business News
Tech vs. Trees: Scientists produce Tylenol’s active ingredient from trees instead of petroleum, paper analytic test can detect water contaminants in remote areas, magazine publishers return to print to attract brand-name advertisers
Published: April 19, 2024 by Industry Intelligence Inc.
Two Sides' Love Paper campaign reached milestone in 2023 with over 2,000 advertisements in national newspapers, magazines; initiative reaches over 240 million consumers, communicating sustainable narrative of magazines, newspapers, paper-based products
Published: January 29, 2024 by Two Sides Ltd.

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