A comprehensive view of millennials & gen z. This page highlights a small sample of our full coverage.
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Recent Articles

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Top China beauty trends of 2021 include brands expanding into Japan, Southeast Asia markets, launching presence on social video platform Bilibili, while Gen Z men embrace wearing makeup; international brands overtake C-beauty at Chinese shopping festivals

Executive Perspective: First Quality Products using input in health care, retail channels for product development and online customer platform, says global leader of sales and marketing; company sees millennials consumer mindset more open to private label

Commentary: Gen Z sees celebrity beauty brands as transactional, inauthentic; data from research firm Gen Z Planet finds only 19% of Gen Zers say celebrities influence their purchasing decisions, compared with 66% who cited friends as most influential

Jefferies: Surge in cryptocurrency prices creating new generation of luxury consumers in US; luxury sales could go beyond pre-pandemic levels, propelled by under-35 consumers buying NFT artwork, high-priced apparel and more with crypto winnings

Feminine-care products made with hemp fiber and zero plastic are gaining traction among millennial, Gen Z users to reduce climate impacts from single-use plastics; Trace Femcare, Hempress among upcoming indie brands using regeneratively-grown hemp, cotton

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