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Report finds 93% of shoppers say relevancy of digital offers influences their purchase decision, though 91% say there are too many ads online; 73% have clicked on an ad because it was relevant, 84% clicked on limited-time-only deals: Incisiv, Wynshop
Published: February 12, 2024 by Supermarket News
Report finds consumers' average number of shopping trips increased 16% in 2023, while average order value rose 25%; preference rose for national retailers and online-only choices, but fell for third-party apps: Grocery Doppio, Incisiv, Wynshop
Published: September 29, 2023 by Supermarket News
In survey, 84% of grocers say their own digital strategies will be able to compete with third-party apps, such as Instacart; grocers who say they need third-party apps to scale dropped from 66% in 2021 to 53% in 2023: Grocery Doppio, Incisiv, Wynshop
Published: September 14, 2023 by Winsight LLC
While digital sales made up 14.4% of all grocery sales in 2022, 81% of all retail sales were digitally influenced; nearly 75% of grocers say digital shopping has made customers less loyal, 88% say poor third-party experiences impact loyalty: Incisiv
Published: September 13, 2023 by Winsight LLC
Report finds 59% of grocery shoppers say they do not need to cut spending through the rest of the year; July 4th weekend saw a 13% rise in new items bought over last year, suggesting consumers have 'adjusted to inflation': Grocery Doppio, Incisiv, Wynshop
Published: July 11, 2023 by Supermarket News

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