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Euromonitor International Ltd. Unveils Strategic Insights on Consumer Segmentation, Digital Retail Transformation, and Top Industry Trends for 2022

Euromonitor: US is prime market for testing new products before expanding into others, as brands that successfully launch new products in US can gain global recognition and expansion opportunities; survey finds 60% of US consumers like to try new products

Euromonitor identifies top consumer trends in pet care industry in 2024, including value hacker pet owners seeking best deals, wellness pragmatists seeking functional pet food, and those who embody joy of pets and want to provide human-grade products

Euromonitor: On-premises foodservice consumption hasn't recovered to pre-pandemic levels, but off-premises channels have grown; eat-in still main foodservice channel, but omnichannel approaches integrating takeaway, drive-through and delivery should grow

Euromonitor: Gen Z brings challenges for businesses due to their polarized behaviors toward social activism, technology, spending; to target the cohort, brands should develop multichannel delivery approach, focus on video-centric social media, gaming apps

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