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Recent Articles

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Coca-Cola Europacific Partners announces launch of new on-pack promotion for its Fanta brand aimed at tapping into consumer demand for soft drinks at Halloween; promotion to feature limited-edition, 'ghoulish' packs of Fanta Orange and Fanta Orange Zero

Pepsi and Coke locked in a major battle over their zero sugar varieties that is playing out on social media and on TV, where both brands are planning major ad pushes during expensive NFL programming this fall

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