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UK retailer Marks & Spencer partners with Polytag to trace the life cycle of its plastic packaging; Polytag system involves printing an invisible tag on packaging, which can be detected by electronic readers at recycling centers
Published:
May 17, 2024
by MarketLine
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Patent Issued for Data relocation for inline metadata (USPTO 11972126)
Published:
May 17, 2024
by Computers, Networks & Communications Daily
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Holy Grail 2.0 initiative led by AIM-European Brands Assn. and powered by Digimarc aims to enhance recycling efficiency and quality by embedding invisible, detailed codes into product packaging
Published:
May 15, 2024
by Plastics Engineering
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STI Group folding box experts to showcase smart packaging solutions that integrate digital product information--including VR, AR and the Digital Product Passport--at Touchpoint Packaging stage at Drupa; dynamic codes allow for easy updates, customization
Published:
May 15, 2024
by Contify Retail News
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Finnish food industry firm Atria partners with Finnish marketing technology firm Videobot to add interactive video content into packaging for its 2024 barbecue products; the packaging features a QR code that takes consumers to interactive web content
Published:
May 14, 2024
by M-Brain Nordic News
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