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Recent Articles

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McDonald's may be targeting children in lower middle-income countries globally with marketing messages, potentially worsening diet problems in some of the world's most vulnerable populations, according to analysis

PepsiCo announces US$175,000 in additional grants to the next round of community partners as part of the Pathways to Readiness and Empowerment Program; funding aimed at increasing access to high-quality careers among 3,000 youth in Chicago

Commentary: Gen Z sees celebrity beauty brands as transactional, inauthentic; data from research firm Gen Z Planet finds only 19% of Gen Zers say celebrities influence their purchasing decisions, compared with 66% who cited friends as most influential

US print books unit sales down 12.2% for week ended Dec. 12 from year ago, with only adult fiction posting increase, NPD reports; sales of adult nonfiction down 15.4%, juvenile fiction down 10.3%, juvenile nonfiction down 19.7%, but adult fiction up 2.5%

Jefferies: Surge in cryptocurrency prices creating new generation of luxury consumers in US; luxury sales could go beyond pre-pandemic levels, propelled by under-35 consumers buying NFT artwork, high-priced apparel and more with crypto winnings

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