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Recent Articles

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WIPO shares L'Oreal patent application for lightweight real-time facial alignment with one-shot neural architecture search: Publication No. WO/2022/184850

L'Oreal appoints Jeff Houghton as new CEO of ModfiFace, its Toronto-based AR virtual try-on company, effective Oct. 1; founder and current ModiFace CEO Parham Aarabi will step down after expressing desire to focus on a personal area of research interest

L'Oreal to acquire Skinbetter Science, a physician-dispensed American skin-care brand backed by dermatological science; brand known for formulating with active ingredients for anti-aging, moisturizing, cleansing, exfoliating, skin peeling, sun protection

Boom for niche fragrances in China linked to Gen Z trends in self-expression, local brands building presence through nostalgia marketing, collaborations; L'Oreal China among global firms taking note of growth, acquiring minority stakes in Chinese startups

WIPO shares L'Oreal patent application for stick cosmetic composition comprising fatty compound, surfactant, antiperspirant or deodorant actives, talc and perlite: Publication No. WO/2022/178598

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