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Recent Articles

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Old Spice launches new 'Smelf-Confidence' campaign with two musical theater-inspired ad spots featuring Swaggy Spice, the brand’s first mascot; campaign highlights how the Swagger collection gives men confidence, help them overcome body odor

Miles, a new personal care brand for teens, launches line of deodorant and antiperspirants with three scents--Clean, Fresh and Rugged; products are made with naturally sourced and naturally derived ingredients, with no artificial coloring

Glossier will launch The Glossier Deodorant on Jan. 17, featuring elderberry extract, coconut oil, potato starch; vegan product comes in refillable, recyclable case and four versions--Glossier You scent, Orange Blossom Neroli, Sandstone, unscented version

P&G brand Native enters deodorant and body spray category with new aluminum- and paraben-free stick deodorants; six available scents are coconut & vanilla; cucumber & mint; eucalyptus & mint; lilac & white tea; sea salt & cedar and sweet peach & nectar

Degree teams with soccer stars Julian Alvarez, Thiago Silva, Mason Mount and Diego Lainez to launch new ‘Not Done Yet’ campaign; new campaign talks about doubt and judgment, inspires new generation to smash stereotypes to achieve their goals

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