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Recent Articles

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Dutch Bros launches cereal-inspired Cinnamon Swirl and Marshmallow Dream drinks at 950+ locations; company introduces beverages topped with cereal and marshmallow charms starting Jan. 3

General Mills maintains top US cereal position with 31% market share, but faces growing competition as private labels reach 9% share; company sees progress, is partnering with NFL's Kelce brothers for advertising, developing high-protein Cheerios

General Mills launches "Game Day" campaign with Kelce and Watt families; campaign features NFL players sharing game day superstitions and traditions with General Mills products

General Mills launches Cheerios Protein with 8 grams of protein per serving; product available nationwide in Cinnamon and Strawberry flavors for US$5.39-5.69

REESE'S PUFFS partners with basketball star Angel Reese and KidSuper to launch Duffel Puff Bag; design features basketball-inspired elements and cereal motifs in vegan leather

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