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Recent Articles

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PUR Beauty releases holiday gift sets, available in-store and online at Macys, QVC.com and HSN.com; brand will also expand into Ulta, launching its hero products that include Double Shot Fully Charged Mascara Duo, Make Your Mark Silky Pout Lip Chubby Duos

RevitaLash Cosmetics earns Best of Beauty Award from Allure for the tenth consecutive year; brand's RevitaBrow Advanced Eyebrow Conditioner honored as Best Brow Conditioner

Singer Halsey's color cosmetics brand about-face unveils Truth or Glare, a new eye cosmetics line; launch features 1994 Volumizing Mascara, the brand's first volumizing mascara, alongside new Vinyl Effect Eye Gloss and limited-edition black cosmetic bag

Kylie Jenner teases new products for upcoming Kris Collection, a new Kylie Cosmetics line inspired by her mother; range includes a limited-edition matte lip crayon, lip serum, undereye patches, pressed powder palette, blush and highlighter combo

US indie clean beauty brand Tower 28 launches first mascara, MakeWaves Mascara, designed for easily irritated eyes; triple-wave wand has three flexible bands designed to curl, lengthen and define, while mascara features panthenol vitamin b5, castor oil

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