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Recent Articles

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Sephora announces exclusive launch of Drunk Elephant across omnichannel touchpoints in mainland China; retailer has rolled the brand out across all its online channels and 250 brick-and-mortar stores, aims to expand to 300 stores by end of year

Glow Recipe co-CEO discusses brand's success following its expansion through Sephora Mexico; brand focuses on fruit-based and hydration-focused products, avoids age-oriented skin care and animal testing

Sephora appoints Xia Ding as Managing Director of Sephora Greater China

German makeup brand Zoeva returns to Asia with new products, vegan iterations of its makeup brushes; brand relaunched in Thailand, Malaysia and Singapore through Sephora with five new products--mascara, brow gels, lip pencils, blushes, eyeshadow quads

Sephora's departure from South Korea highlights lack of brand diversity and intense competition, says K-beauty market experts; Olive Young's dominance and niche for Korean brands deems the market unfavorable for foreign businesses

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