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Recent Articles

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Sephora announces SEPHORiA: Virtual House of Beauty, a virtual event on Sept. 18 with interactive beauty house to explore exclusive content from top brands, beauty icons; event to celebrate diversity, highlight Sephora’s differentiated product offering

Gen-Z, millennial-loved fragrance brand DedCool launches online at Sephora with six of its best-selling scents; brand also creates laundry detergent and air freshener using its Taunt scent, expanding Sephora into two new product categories

Haus Labs by Lady Gaga welcomes Stephen SantaBarbara as new COO to work alongside the brand's new team members and executives; move continues brand's momentum after partnering with Sephora, launch of seven new product categories

Sigma Beauty launches two products in collaboration with Sephora, the Sigma X Sephora SigMagic Brushampoo and Brush Cleaning Mat, exclusively available at Sephora; brand also expands retail partnership with Amazon to launch in the EU market

Glossier enters first-ever retailer partnership with Sephora, with plans to launch products in-store and online early next year; offering will include brand's hero products such as Boy Brow and Cloud Paint

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