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Recent Articles

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Xerox to put more focus on workflow automation, intelligent assist services, personalization moving forward, including Xerox FreeFlow Workflow Software, Predictive AI Pro and XMPie, will discontinue manufacturing its iGen 5, Nuvera printing presses

Generative AI platform Alby reveals potential for increasing conversion rates for DTC personal care brands using AI-powered LLMs to improve user experience and trust; personalized, insightful responses can combat misinformation on formulation, ingredients

Euromonitor: Gamification boosts customer engagement in loyalty programs, with digital consumers preferring exclusive experiences, rewards; trials by Walmart, Aldi have proven successful, while AI technology offers further potential for personalization

RRD Survey: 32% of marketers using AI, 31% plan to use AI to support print marketing; 91% of marketers with print marketing programs embracing integration of print and digital channels in 2024

ZitSticka launches Dis-PATCH SMS hotline to connect with US consumers, educate them on acne concerns and provide customized product solutions; users can pick their product recommendations up at local Target stores or online, with any applicable promotions

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