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Legends reports eight pop-up stores it operated in Detroit during 2024 NFL Draft generated a 45% merchandise sales increase over 2023 Draft in Kansas City, Missouri; merchandise celebrating the home team were top sellers

Net revenue rose more than 10% for Molson Coors' Q1 with 'double-digit brand volume growth for Coors Light and Coors Banquet in the US' and Coors Light gaining the most on-premise dollar share due to Super Bowl advertising, says CEO Gavin Hattersley

Top NFL prospect Drake Maye joins Lowe's Home Team, a roster of professional football, basketball and soccer athletes improving communities around the US; Lowe's supplies materials to help build NFL Draft main stage, Green Room, hospitality experience

P&G teams up with Meijer to provide essential brand products to NFL draftees in Detroit at the first P&G Draft House; essentials from trusted P&G brands Bounty, Gillette, Head & Shoulders, Old Spice and Tide will ensure players can adapt to new lifestyles

Toyota Motor North America launches an NFL draft-themed campaign featuring former NFL player Brock Purdy to celebrate the 2024 NFL Draft and the all-new 2025 Toyota Crown Signia; Toyota is the official automotive partner of the NFL

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