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Red Bull announces UK launch of new sugar-free, price-marked multipacks, available exclusively to symbol and independent convenience stores beginning later this month
Published: December 22, 2021 by Convenience Store
PepsiCo's US$3.85B purchase of Rockstar Energy Beverages wins the inaugural Just Drinks award for the most impactful M&A transaction of the year
Published: December 15, 2021 by MarketLine
PepsiCo says it will rename its Mtn Dew Rise Energy drink after federal judge rules that company must stop using the name because of a trademark dispute with canned-coffee maker Rise Brewing
Published: November 10, 2021 by Food Dive
Commentary: Marketing relationships between soft drinks and e-sports may not be global yet but seem to be trending that way; Red Bull is early adapter, but other brands teaming with e-gamers include G Fuel, Nestle Thailand, Coca-Cola Europacific Partners
Published: November 08, 2021 by just-drinks
PepsiCo must stop using the 'Mtn Dew Rise Energy' name because of a trademark dispute with canned-coffee maker Rise Brewing, federal judge rules
Published: November 06, 2021 by Vending Times

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