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Recent Articles

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Pet Age announces Power 50 honorees, recognizing influential pet product manufacturers; Carnivore Meat recognized for manufacturing excellence, growth accomplishments, winning Inc. 5000 Fastest Growing Private Companies for fifth year in row

Carnivore's brand Vital Essentials promotes Nick Ebert to CCO; Ebert successfully expanded company's commercial capabilities, built partnerships across country in previous role as VP of sales

Vital Essentials partners with Wilson & Associates to expand sales capabilities in western US, Canada, hoping to accelerate market growth and increase sales staff; partnership to also offer Wilson & Associates a premium raw pet food product range

Vital Essentials rebrands to communicate focus on premium quality butcher cut protein, using brown kraft paper, twine packaging reflecting imagery of local butcher shop; move highlights company's use of whole-animal, minimally-processed protein

Wisconsin-based pet food store Natural Carnivore offers canned raw meat foods for cats, dogs and a small stock of pet essentials, with goal to educate pet owners on raw diet benefits; brands sold include Primal, Vital Essentials and Stella and Chewy's

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