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New men's fragrance, Boss Bottled Triumph Elixir by Hugo Boss, features violet leaf, vetiver essence and patchouli essence; scent is available in 50 ml Parfum Intense, comes in glossy black and blue glass flacon with gold cap

Hugo Boss rolls out Enigmatic Saffiano, a new unisex fragrance inspired by the impact of a tuxedo; the unisex 100 ml Parfum blends Saffiano leather accord with fresh marine notes

Hugo Boss promotes debut of its new denim-focused line, Hugo Blue, on online gaming platform Roblox; 'Planet Hugo world' will feature interactive experiences, such as Hugo Fashion Match, which lets players style denim looks, share them with peers

Hugo Boss unveils The Scent Elixir for Him and The Scent Elixir for Her, offering rich, high-concentration versions of the original The Scent products from 2015 and 2016; men's version is an ambery leathery scent, while the women's scent is ambery woody

Hugo Boss adds new leather fragrance for men, Hugo Intense, available as 125 ml eau de parfum in a red and black flask; notes include red grapefruit, lime, red apple accord, cinnamon, red thyme, geranium, red leather accord, patchouli and cedarwood

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