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Recent Articles

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Nike launches Athlete House in Paris for athlete support and recovery; facilities include a Sport Research Lab, self-expression services, and relaxation areas for competitors

Coca-Cola amplifies global sports celebrations with UEFA EURO 2024 and Olympic anthem; includes Coca-Cola Zero Sugar's #RealMagic campaign and a new song featuring high-profile artists

Commentary: Paris 2024 Olympics expected to boost sales across fashion, luxury, health, beverage sectors; sportswear set to benefit from large TV audience and sponsorships, with 2024 global growth forecast at 4%, versus 2% for apparel/footwear in general

e.l.f. partners with Hot Girl Walk® for Power Grip Dewy Setting Spray parody; Gabby Douglas and Patrick Warburton provide commentary on the faux championship, promoting the spray's durability

Beautiful India announces global debut as Official Partner of India House at Paris 2024 Olympics; endorsed by the Reliance Foundation and Indian Olympic Association

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