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Recent Articles

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PepsiCo launches the Pepsi brand's first major visual identity change in 14 years across 120 countries; the brand's refreshed logo, featuring electric blue and black hues, featured in digital installations at iconic landmarks worldwide

Streax, a hair color brand from India’s Hygienic Research Institute, unveils redesigned packaging for Streax Highlights; the fresh packaging showcases distinctive design elements, enhanced functionality, revitalized brand storytelling

Betterware de Mexico Announces New Identity for Its Corporate and Commercial Affairs, Naming It BeFra

Bed Bath & Beyond to revive private label textile brand, Wamsutta, as part of strategy to introduce 'tailored experiences' on its site and improve product assortment, quality; company to also introduce Baby & Beyond, Kids & Beyond, College Living brands

Euromonitor's 2023 survey reveals fragrance usage preferences, with 44% of global consumers using scents daily, and highest usage in Latin America, Middle East/Africa; millennials favor niche fragrances, and Gen Z prefers designer brands

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