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Recent Articles

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Ulta Beauty unveils UB Media, a retail media network offering brands addressable advertising leveraging its Ultamate Rewards members; new digital strategy to aid brand partners in personalizing consumer engagement

The Honest Co. will launch its baby diapers and wipes online at Walmart in Q3, expand into stores in Q4; company will also launch its personal-care products at Ulta later this year

Ulta Beauty partners with SpotzCity Partner to help supplier diversity certification efforts for 20 companies to fuel their business growth; LGBTQ+ owned Bauie+Rad, woman-owned Obviously were the first two groups to complete the certification process

Ariana Grande's r.e.m. beauty brand launches its entire lineup online at Ulta Beauty and at select Ulta stores; brand now has 21 products across cosmetics and skin care

Black-owned hair-care brand Mielle Organics launches eight of its bestselling products at Ulta Beauty, available in-store and online; range offered includes brand's Essentials and Pomegranate & Honey collections

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