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Pacifica Beauty appoints Nathalie Kristo as CEO--who was most recently Huda Beauty's CEO, previously at NYX, L'Oreal USA--after receiving investment from Brentwood Associates; Pacifica best known for its affordable vegan, cruelty-free beauty products

Huda Beauty reformulates, relaunches original line of Liquid Matte Liquid Lipsticks; new formula--based on consumer reviews--designed to be 'thinnest possible,' non-sticky, apply in one swipe, last for eight hours, be transfer-proof, smudge-proof

Huda Beauty's Kayali perfume launches Eden Juicy Apple-01 Eau De Parfum, available in 10, 50, 100ml red bottles; notes include red apple, blackcurrant, pink grapefruit, lychee, berries, jasmine, rose centifolia, vanilla flower, amber, sugared moss, musk

Class action lawsuit against US distributors of Huda Beauty Neon Obsessions palettes reportedly reaches proposed settlement to resolve the lawsuit; plaintiffs allege products are unlawfully marketed for use in the eye area, while brand denies wrongdoing

Huda Beauty launches two new products in its GloWish line, both available on brand website and at Sephora: Cheeky Vegan Blush comes in four versatile shades, while the Luminous Pressed Powders are available in 13 stretchable shades

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