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Recent Articles

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TikTok is becoming non-negotiable in most beauty brands' core marketing, especially when targeting Gen Z; Huda Beauty is ranked as most popular beauty brand on TikTok in 2023

Recent beauty brand news includes The Body Shop's CEO stepping down, closure of The Body Shop At Home service on Feb. 23; Guerlain criticized on social media for claiming its face cream was ‘born from quantum science’; Huda Beauty debuts on Myntra​

Huda Beauty launches Easy Bake and Snatch Pressed Brightening and Setting Powder, designed to provide medium coverage and natural-matte finish with minimal effort; powders are available in eight shades

Huda Beauty launches 1 Coat Wow! Extra Volumizing and Lifting Mascara, said to require just one dip of mascara to coat and define the lashes of both eyes; dual-shaped concave-convex molded brush has short and long bristles to lengthen and separate lashes

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