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Recent Articles

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Huda Beauty's Kayali perfume line unveils Lovefest Burning Cherry, a new fragrance featuring notes of burning cherry, raspberry, praline, palo santo, guaiac wood and patchouli

Huda Beauty introduces #FauxFilter Luminous Matte Liquid Concealer, available in 29 shades, developed to cater to all skin tones and undertones; creamy concealer has medium-to-full buildable coverage, is made with conditioning sweet almond oil, vitamin E

Pacifica Beauty appoints Nathalie Kristo as CEO--who was most recently Huda Beauty's CEO, previously at NYX, L'Oreal USA--after receiving investment from Brentwood Associates; Pacifica best known for its affordable vegan, cruelty-free beauty products

Huda Beauty reformulates, relaunches original line of Liquid Matte Liquid Lipsticks; new formula--based on consumer reviews--designed to be 'thinnest possible,' non-sticky, apply in one swipe, last for eight hours, be transfer-proof, smudge-proof

Huda Beauty's Kayali perfume launches Eden Juicy Apple-01 Eau De Parfum, available in 10, 50, 100ml red bottles; notes include red apple, blackcurrant, pink grapefruit, lychee, berries, jasmine, rose centifolia, vanilla flower, amber, sugared moss, musk

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